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Spam Traps


Spam traps, also called "honeypots", are email addresses created (or re-activated) by ISPs specifically to lure spammers. In many cases, the only way to acquire the address is through an automated email address harvesting process.

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Spam traps are important because so many large ISPs, spam filter providers, and Domain Name System deny lists use them. In short, sending an email to a spam trap can lead directly to being blocked by the organization that set up the trap. Remember that blocking can ruin a business's reputation and halt further email deliverability.

Find a more detailed look at spam traps, including tips for identifying and removing them, in our blog post, "Spam Traps: What They Are & How to Avoid Them"(link takes you to an external page).


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