Transactional email

Marketing. An email message sent in response to a user interaction with a web application.

A web application sends a transactional email to facilitate an agreed-upon transaction or update a customer about an ongoing transaction. It includes any email that a user triggers, including, but not limited to:

• Account Signup
• Password change
• Purchase Receipt
• Check-in
• Notification
• Friend or follower request

These emails contain information a user wants or needs. As a consequence, these emails have the highest open rates across all categories of email.

Build email messages with a good visual, concise content, and appropriate headers.