Age of Distraction
How brands can break through the noise to build trust and meaningful connections
We commissioned YouGov research of 2,000 UK adults and consulted with tech psychologist Dr Catherine Knibbs to find out how our society is adapting to an age where pings, posts and notifications fill every moment.
Connection in the Age of Distraction
Used well, technology is one of the most powerful forces to foster connection. The challenge lies in how it is applied. Too often, brands fall into what we call Main Character Syndrome - fighting to be the main character in their customers’ daily lives. The result is noise, not trust.
Find out why consumers are feeling less connected despite constant digital contact, why trust is fragile and what opportunity brands have to design communications that feel personal, trusted, and human.
Are you ready to learn what’s driving the distraction crisis and why it hurts brands? Download our report to discover how to show up with relevance, empathy, trust and value at the right time.
What’s inside the report
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YouGov research of a society caught in a cycle of hyper-engagement and distraction
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Top insights from tech psychologist Dr Catherine Knibbs and Twilio’s Director of Executive Engagement Programs in EMEA & APJ Sam Richardson
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Findings on what’s driving the Age of Distraction and why it hurts brands
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What brands can do to use tech for good whilst respecting boundaries and fostering depth
