Welcome to the Evolution of Customer Trust
The data privacy and security landscapes are constantly shifting, especially as customers become more savvy of digital privacy and business practices. With the official end of third-party cookies in the near future and looming potential legislative actions - those who prioritize privacy, security, and compliance as crucial foundations of customer engagement will win over customer loyalty for years to come.
With this prioritization, technical, product, data, and engineering leaders will oversee much of the process required to implement a solution that drives company goals and meets customer needs. This includes developing the omnichannel strategy, determining the compliance requirements, and picking the solution.
