Twilio Segment

Get more from every customer interaction

Leverage every customer interaction

The #1 customer data platform, now with even more to offer. Watch our 5 Twilio Segment product tours to unlock new tools and workflows.

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Explore the product tours

Audiences for Advertising Optimisation

See how unified profiles, Linked Audiences, and AI signals help you retarget high-intent users, suppress low-intent audiences, and ultimately get more from your ad spend – at scale.

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Predictive AI

Learn to leverage out-of-the-box AI models to forecast purchase likelihood, churn risk, and lifetime value, then activate predictive audiences to boost performance.

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Data warehouses

Explore how Twilio Segment bridges the gap between batch insights and real-time engagements, enriching triggers with warehouse data and activating models across 500+ destinations.

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Trust & Access

Watch how auto-instrumentation, unified profiles, and observability tools help you maintain complete and reliable data, so teams can move faster and ship with confidence.

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Real-time journeys

Discover how event-triggered journeys help you respond at exactly the right time, and with personalised and timely messages that drive conversions.

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Turn customer data into action, instantly

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React in real-time

Customer signals don’t wait – Twilio Segment helps you respond instantly with clean, real-time data.

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Deliver consistent experiences

Unified customer data lets you personalize messages at scale across every channel.

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Empower teams to move faster

Unlock powerful workflows to help teams act with precision and maximize every interaction.

Trusted by thousands of companies building real-time experiences

"We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life."

Tory Brady Associate Vice President, Product, Engineering & Data at Allergan Data Labs

400M+

in sales driven in 2021 YTD by direct-to-consumer (DTC)