Trend 05

Digital fatigue
is real.

Companies need to future-proof against it by finding better ways to engage

Our Take

Percentage of consumers who say they’ve experienced digital fatigue in the past month

47 % der Generation Z haben in den letzten 30 Tagen digitale Erschöpfung erlebt.

Digital fatigue varies across borders

Die digitale Erschöpfung ist in Frankreich am höchsten: 47 % der Verbraucher gaben an, in letzten Zeit darunter gelitten zu haben.

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Region: Asia-Pacific and Japan

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