Iron.io Destination

When you enable Iron.io, Segment sends data to an IronMQ instance with data for your account. Iron.io supports all of the Segment methods, and sends data from any one of the Segment libraries.

When sending data to Iron.io, a queue called "segment" is autofilled. You can use Iron.io as a message queue buffer in front of your webhook server or internal data processing cluster. For example, if you want to analyze your data as part of an ETL process, Iron.io can act as an intermediary buffer.

See Iron.io's blog article How to Build an ETL Pipeline for ElasticSearch Using Segment and Iron.io for a case study and further details.

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Segment lets you change these destination settings from the Segment app without having to touch any code.