Engage Introduction
Powered by real-time data, Twilio Engage is a customizable personalization platform with which you can build, enrich, and activate Audiences.
Engage uses Segment Identity Resolution to take event data from across devices and channels and intelligently merge it into complete user- or account-level profiles. This gives your organization a single view of your customer base. To learn more, read the Identity Resolution documentation.
Add detail to user profiles with new traits and use them to power personalized marketing campaigns. You can add new traits to your user or account profiles in Engage using:
- Computed Traits: Use the Engage drag-and-drop interface to build per-user (B2C) or per-account (B2B) metrics on user profiles (for example, "lifetime value" or "lead score").
- SQL Traits: Run custom queries on your data warehouse using the Engage SQL editor, and import the results into Segment. With SQL Traits, you can pull rich, uncaptured user data back into Segment.
- Predictions: Predict the likelihood that users will perform custom events tracked in Segment, like LTV, churn, and purchase.
Create lists of users or accounts that match specific criteria. For example, after creating an inactive accounts audience that lists paid accounts with no logins in 60 days, you can push the audience to your analytics tools or send an SMS, email, or WhatsApp campaign with Engage Channels. Learn more about Engage audiences.
Once you create your Computed Traits and Audiences, Engage sends them to your Segment Destinations in just a few clicks. You can use these Traits and Audiences to personalize messages across channels, optimize ad spend, and improve targeting. You can also use the Profile API to build in-app and onsite personalization. Learn more about using Engage data and the Profile API.