Reconfirmation email

Reputation. An email message sent to existing recipients asking them to confirm that they still want your messages. This is also known as a re-opt-in email message.

Email messages sent to a recipient that had opted-in to receiving your email messages might not get delivered.

To determine which recipients remain active, monitor the recipients' engagement with your email messages. This means tracking opens and clicks, not deliveries, blocks, and bounces. As you see decreases in engagement and increases in deliverability issues, consider cleaning your contact list. To remind recipients with which you correspond about your business, send a reconfirmation email.

Reconfirming recipient email addresses maintains list health. The reasons why a recipient email address causes issues include:

• The recipient abandoned the email address
• The recipient lost interest in your content
• The recipient address might have been recycled to a different person
• The recipient address might have been converted to a spam trap

These email addresses might then bounce, return as undeliverable, flagged as an unknown user, or marked as [spam][]. These results all harm your email reputation and your email deliverability.

To any recipients who you haven't corresponded with or otherwise interacted with using email in over 3 months, send reconfirmation messages. The message contains two links: one link to re-opt in and one link to opt-out. If a recipient doesn't click the opt-in link, remove their email address from your list. They choose not to engage with your email messages.

Cleaning your contact list with greater frequency maintains your reputation and reduces deliverability issues.