Compliance & Scale
Step 7: Ensure Number Compliance
All U.S. messaging requires number registration for compliance:
Twilio Advantage: Twilio's Trust Hub simplifies and automates number registration, improving throughput and reducing carrier filtering or compliance issues.
Step 8: Scale with Messaging Services
Use Messaging Services to:
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Pool multiple senders to increase throughput
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Use sticky sender logic per recipient
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Load-balance and failover automatically
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Enable geo-matching for better routing
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Enable SMS fallback for RCS traffic to ensure delivery to all devices
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Integrate with Twilio's Content API and Content Builder to create rich, reusable message templates across channels
Twilio Advantage: Twilio automatically routes messages through the most efficient, compliant path.
Why Migrate Direct to Twilio?
|
Capability |
Twilio Offering |
|---|---|
|
Message-Level Delivery Receipts |
Webhooks + timestamps + error codes |
|
Messaging Insights & Analytics |
Real-time visibility into delivery and engagement |
|
Carrier Filtering Detection |
Built-in with error codes and logs |
|
Intelligent Alerts |
Automatic alerts for delivery degradation & failures |
|
Phone Number Ownership |
Use and manage your own long codes, TFN, and SC |
|
Built-In Compliance Management |
Trust Hub simplifies A2P, TFN, and SC registration |
|
Two-Way Messaging Support |
Webhook-based inbound message handling |
|
Throughput Optimization |
Messaging Services + dynamic routing |
|
Direct Carrier Connectivity |
Super Network = fewer hops, better deliverability |
|
Debugging Tools |
Twilio Debugger, logging, and error tracing |
|
RCS Support with SMS Fallback |
Rich messages with fallback to SMS where RCS isn’t supported |
|
Content Builder & Content API |
Centrally manage reusable, multi-channel message templates |
