Chapter 2

Measuring ROI & business impact with Twilio messaging

Text explaining Twilio's role in quantifying the business impact of messaging on a platform.
Text explaining Twilio's role in quantifying the business impact of messaging on a platform.
Screenshot explaining how text marketing drives strong ROI through personalized, timely messaging. Screenshot explaining how text marketing drives strong ROI through personalized, timely messaging.
Key benefits of SMS marketing, including higher conversion rates, retention, lifetime value, and lower CPA.
Key benefits of SMS marketing, including higher conversion rates, retention, lifetime value, and lower CPA.

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