Twilio equips marketing automation platforms with the reliable APIs, global infrastructure, and personalization capabilities needed to engage customers throughout every step of their journey—using RCS, SMS, MMS, and WhatsApp. Whether sending high-volume campaigns or managing two-way conversations, product teams rely on Twilio to power it all.
Here’s how it works in action >
Two-way conversations that convert
Marketing is more than broadcasting — it’s about building connections. Twilio enables interactive messaging through SMS and WhatsApp for post-purchase surveys, loyalty updates, VIP invites, and abandoned cart reminders. With the Twilio Conversations API and Content Template Builder you can route replies to bots or live agents, ensuring seamless, personalized experiences. For example, a quick feedback request can immediately connect a customer to support or an exclusive upsell offer.
Scalable across industries
Twilio powers messaging use cases across sectors:
Retail: flash sales, loyalty rewards, VIP offers
Travel: itinerary changes, last-minute upgrades
Finance: real-time fraud alerts, personalized cross-sells
Healthcare: appointment reminders, secure patient messaging
No matter the industry, Twilio helps marketing platforms move faster, stay compliant, and reach customers with the right message, at the right time, on their preferred messaging channels.
