Trend 04
Brands believe they’re doing well with privacy and data, but consumers demand better.
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Our Take
Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.
71% of consumers say they want greater data privacy from brands
Latin American consumers demand privacy and transparency
Just 23% of consumers have a very high level of trust that brands will protect their data privacy
Explore the regional data
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Engagement Builder Spotlight
Seal:
Region: North America
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Profile:
The Trevor Project: Texting to Save Lives
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