Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

71% of consumers say they want greater data privacy from brands

Latin American consumers demand privacy and transparency

Just 23% of consumers have a very high level of trust that brands will protect their data privacy

Engagement Builder Spotlight

Region: North America

The Trevor Project: Texting to Save Lives

five customer engagement trends for 2022

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