Trend 02


Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98% of companies say personalization increases customer loyalty

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Only 69% of companies in Japan feel personalization is extremely important

Engagement Builder Spotlight

Region: North America

five customer engagement trends for 2022

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