Trend 05
Digital fatigue
Digital fatigue
is real.
Companies need to future-proof against it by finding better ways to engage
![](/content/dam/twilio-com/global/en/static-pages/state-of-customer-engagement-report/assets/images/man-basketball.jpg)
![](/content/dam/twilio-com/global/en/static-pages/state-of-customer-engagement-report/assets/images/man-basketball-tablet.jpg)
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Our Take
Percentage of consumers who say they’ve experienced digital fatigue in the past month
47% of Gen Z experienced digital fatigue in the past 30 days
Digital fatigue varies across borders
Digital fatigue is at its highest in France, with 47% of consumers reporting having felt it recently
Explore the regional data
Filter by region:
Engagement Builder Spotlight
Seal:
Region: Asia-Pacific and Japan
Logo:
![](/content/dam/twilio-com/global/en/static-pages/state-of-customer-engagement-report/assets/images/logo-electrolux.png)
Profile:
Electrolux: Rapid Contact Center Replacement in a Crisis
![](/content/dam/twilio-com/global/en/static-pages/state-of-customer-engagement-report/assets/images/video-trend5.jpg)