Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

El 71% de los consumidores dice que quiere una mayor privacidad de datos de parte de las marcas.

Latin American consumers demand privacy and transparency

En promedio, el 23% de los consumidores en todo el mundo confían en que las empresas protejen su privacidad

Engagement Builder Spotlight

Region: North America

The Trevor Project: Texting to Save Lives

five customer engagement trends for 2022

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