Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

71% des consommateurs veulent que les marques assurent une meilleure protection de leurs données

Latin American consumers demand privacy and transparency

En moyenne, 23% des consommateurs du monde entier font confiance aux entreprises pour protéger leur vie privée

Engagement Builder Spotlight

Region: North America

The Trevor Project: Texting to Save Lives

five customer engagement trends for 2022

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