Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

71% の消費者は、ブランドにさらなるデータプライバシーを望んでいる

Latin American consumers demand privacy and transparency

平均で世界の 23% の消費者が企業のプライバシー保護を信頼

Engagement Builder Spotlight

Region: North America

The Trevor Project: Texting to Save Lives

five customer engagement trends for 2022

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