Trend 05

Digital fatigue
is real.

Companies need to future-proof against it by finding better ways to engage

Our Take

Percentage of consumers who say they’ve experienced digital fatigue in the past month

47% のZ世代が過去30日間にデジタル疲れを感じている

Digital fatigue varies across borders

デジタル疲れが最も多いフランスでは、 47% の消費者が最近疲れを感じていると回答

Engagement Builder Spotlight

Region: Asia-Pacific and Japan

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five customer engagement trends for 2022

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State of Customer Engagement Report 2021

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