30884: Campaign vetting rejection - Spam/Phishing

This error means your A2P 10DLC campaign was rejected during manual vetting because it was identified as a known spam or phishing campaign. A2P 10DLC vetting is required for US long code messaging to help prevent spam, fraud, and unwanted messaging.

• The campaign appears to send spam, phishing, or messages that request confidential information from recipients.
• The campaign sends unsolicited messages or does not demonstrate a clear, consent-based opt-in flow.
• The submission misrepresents the sender or does not clearly match the registered brand, website, links, or sample messages, which can increase spam or phishing risk during review.

• Do not resubmit the same campaign. This rejection reason is ineligible for resubmission as submitted.
• If you believe the rejection was made in error, contact Twilio Support to request an appeal.
• Before you register a new campaign, materially change the campaign content, message flow, or associated brand details so the use case is legitimate, consent-based, and clearly identifies the sender.
• Review your opt-in flow, sample messages, links, and campaign details to make sure they comply with Twilio Messaging Policy and A2P 10DLC approval requirements.

• Troubleshooting and rectifying A2P Campaigns
• Programmable Messaging and A2P 10DLC
• A2P 10DLC Campaign Approval Best Practices