Opens & Unique Opens

Rate this page:
Track how many times your emails are opened with SendGrid

SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the "opens percentage" is the total number of times your users opened your emails, divided by the total number of Delivered messages.

The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages.

SendGrid will store tracking data for unique open events for up to 7 days.

Rate this page:

Thank you for your feedback!

We are always striving to improve our documentation quality, and your feedback is valuable to us. How could this documentation serve you better?

Sending your feedback...
🎉 Thank you for your feedback!
Something went wrong. Please try again.

Thanks for your feedback!

Refer us and get $10 in 3 simple steps!

Step 1

Get link

Get a free personal referral link here

Step 2

Give $10

Your user signs up and upgrade using link

Step 3

Get $10

1,250 free SMSes
OR 1,000 free voice mins
OR 12,000 chats
OR more