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Scheduled Emails

Marketing. Configuring a system to send email messages starting at a given date and time.

For example: If a retailer has a promotion starting at 10:00. They should want the email delivered as close to that time as possible.

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Consider scheduling sending at off-peak times

If you have the flexibility, schedule email for off-peak times. Most senders schedule email batches for the top of the hour or half hour. Scheduling email to avoid those times (for example, scheduling at 10:53) can result in lower deferral rates because it won't be going through our servers at the same times as everyone else's mail.