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Transactional email

Marketing. An email message sent in response to a user interaction with a web application.

A web application sends a transactional email to facilitate an agreed-upon transaction or update a customer about an ongoing transaction. It includes any email that a user triggers, including, but not limited to:

  • Account Signup
  • Password change
  • Purchase Receipt
  • Check-in
  • Notification
  • Friend or follower request

These emails contain information a user wants or needs. As a consequence, these emails have the highest open rates across all categories of email.

Build email messages with a good visual, concise content, and appropriate headers.