Campaigns

Marketing. The act of sending customized email messages to a group of targeted recipient segments.

To organize and start campaigns, use the Marketing Campaigns UI or API.

These tools allow you to perform the following actions:

• Create a sender identity
• Upload contacts
• Configure unsubscribe groups
• Edit email templates
• Send personalized email to different email group segments
• Boost your email marketing

An example of a campaign type is a drip campaign.