Email concepts
Email marketing relies on three concepts:
- Security
- Reputation
- Deliverability
Email recipient servers want to accept email messages only from [trusted senders][].
Securing your email servers and messages builds trust in inbox providers. Combine this with best practices of proactive and reactive list hygiene, gradual ramping up of email volume, and managing blocklists. These
Good security and good reputation improve deliverability. They don't guarantee it.