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Email reputation score


Reputation. The rating an internet service provider or inbox provider sets for email sent from your email server IP addresses. They express this score as an integer between 0 and 100. Higher values mean a more favorable reputation.

They base this score on your sending history, recipient engagement rates, complaints, and [bounce][bounces] rates. A good reputation equals repeated inbox delivery. A poor reputation equals adds to a blocklist or redirects to a spam folder.

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Reputation doesn't equal deliverability

The Twilio SendGrid reputation score differs from your deliverability score.


Reputation score in Twilio SendGrid

reputation-score-in-twilio-sendgrid page anchor

To find your SendGrid account reputation score, log in to your Twilio SendGrid console(link takes you to an external page) account. When your Twilio SendGrid dashboard appears, the email reputation score can be found on the left.

Dashboard menu with templates, stats, activity, suppressions, settings, and reputation at 100%.