Twilio and AEG
Twilio and AEG forge a strategic partnership across ticketing, sports, and live entertainment to personalize fan engagement.
Enhancing the fan experience and engagement across AEG properties
AEG, the world’s leading sports and live entertainment company, will be using the Twilio platform across Crypto.com Arena, the LA Kings, and AXS – AEG’s global ticketing platform – to create more streamlined and elevated customer communication from ticket purchase, to in-venue experience, and beyond.
Twilio’s technology already plays a key role across AXS. Twilio Programmable Messaging and Twilio Verify power short message service (SMS) and multi-factor authentication (MFA) for AXS’ mobile app today, with opportunities to scale and grow with the partnership. This partnership opens the door to personalized premium experiences and enhanced customer understanding – making truly unique, memorable experiences for LA Kings fans possible at every game.
"This new partnership with Twilio brings transformative technology to our properties. The Twilio platform will help us know our customers even better with detailed profiles that deliver the personalized communication and experiences today's fans expect while giving our teams powerful tools to drive business and operate more efficiently."