11016: Call reason does not adhere to the guidelines

The call reason, or call reason contains content that is prohibited under Branded Calling guidelines. Prohibited content includes content that involves sex, hate, alcohol, firearms, or tobacco (SHAFT), government-impersonation keywords, offensive or defamatory language, or material that promotes illegal activity.

• The call reason contains SHAFT content, even if it forms part of the legal business name.
• The call reason contains prohibited keywords such as FBI, Social Security Administration, Government, Police, or Medicare.
• The call reason contains offensive, defamatory, profane, or racially insensitive content or acronyms.
• The call reason promotes illegal drugs, gambling, methods to evade legal penalties, threatening content, or terrorism and criminal activities.

• Review and update the call reason to remove all prohibited or offensive content.
• Ensure the updated content aligns with the registered business and does not fall within any prohibited category.
• If you believe your business does not fall within a prohibited category, contact Twilio Support at trusthub-verify@twilio.com with additional information explaining your business.
• Resubmit the registration for re-verification.

• US Enhanced Branded Calling