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30458: Toll Free verification rejection - Disallowed: SHAFT - Tobacco / Vape


ERROR: 30458

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MESSAGING
ERROR

Twilio rejected your Toll-Free Verification request because the submission indicates a forbidden SHAFT use case involving tobacco, vape, or e-cigarettes. Toll-Free messaging does not support these categories. As of January 31, 2024, unverified Toll-Free numbers are blocked from sending messages to the United States and Canada until verification is approved.

Possible causes

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  • Your business description or stated use case indicates tobacco, vape, or e-cigarette messaging.
  • Your website, sample messages, opt-in details, or other verification data caused the request to be categorized as a forbidden SHAFT use case.
  • Your use case relies on age gating, but tobacco, vape, and e-cigarette traffic is not allowed on Toll-Free messaging regardless of age gating.
  • Remove tobacco, vape, and e-cigarette traffic from the Toll-Free messaging use case. These categories are not supported on Toll-Free messaging.
  • If the rejection is incorrect, contact Support and provide additional information that clearly explains your business and messaging use case.
  • Check the verification record in the API or Console. If edit_allowed is true, update the request and resubmit it before edit_expiration. If the rejection is for content or Messaging Policy violations, the request is not eligible for resubmission.

Additional resources

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