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30478: Toll Free verification rejection - single phone number used for multiple businesses

Twilio Messaging DocumentationMessaging

Description

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Your Toll-Free verification request was rejected because the submitted number is associated with more than one business. A Toll-Free number used for messaging must map 1:1 to a single business. As of January 31, 2024, messaging traffic on this Toll-Free number is blocked until it is verified. During review, Twilio evaluates the business sending the messages, the use case, sample content, web presence, opt-in or consent flow, and related website terms and privacy policy.

Possible causes

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  • The Toll-Free number in your verification request is assigned to more than one business.
  • The same Toll-Free number is being shared across multiple businesses instead of being dedicated to one business.
  • The business listed in the verification request is not the only business using the number for messaging.
  • Use the Toll-Free number for only one business.
  • If more than one business needs Toll-Free messaging, use a separate Toll-Free number for each business and submit verification for the business that will send the messages.
  • Resubmit the verification and explain in Additional Information how you corrected the issue.
  • Before you resubmit, review the business details, website, use case, sample messages, and opt-in information so the submission clearly matches a single business.

Additional resources

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