30492: Toll Free verification rejection - Business website URL must display branding

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

The website URL provided does not clearly reflect your business identity, making verification difficult. This may be due to:

• Using a generic, system-generated URL that doesn't include your business name
• Providing a URL from a third-party e-commerce platform or URL shortener without clear business branding
• Lack of visible business branding on the website itself

• Submit a URL that includes your business name (e.g., www.yourbusinessname.com)
• Ensure your website clearly displays company branding including name, logo, and identifying information
• If using a third-party platform, set up a custom domain or ensure your business branding is prominently featured

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices