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Application error

30499: Toll Free verification rejection - Message content doesn't align with use case

Twilio Messaging DocumentationMessaging

Description

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The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible causes

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The sample message content provided in your submission:

  • Does not align with the use case you selected
  • Is incomplete or missing key details (such as your business name)
  • Contains content that contradicts your stated messaging purpose
  • References messaging types different from what you've described elsewhere
  • Update your sample message content to accurately reflect the approved use case
  • Ensure all required message components are included (business name, opt-out instructions, etc.)
  • Make sure the message content is complete and properly formatted
  • Remove any content that doesn't align with your stated messaging purpose

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)