30504: Toll Free verification rejection - Single opt-in cannot cover multiple use cases

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your opt-in process attempts to cover multiple message types with a single consent action. Common issues include:

• Using a single checkbox for both promotional and informational messages
• Opt-in text that doesn't differentiate between different message types
• Combining multiple use cases under one consent mechanism

• Create separate opt-in mechanisms for each message type (e.g., promotional, informational)
• Clearly describe the purpose of each opt-in and the specific types of messages users will receive
• Ensure users can select which message types they want to receive independently
• Resubmit with evidence of separate opt-ins for different message types

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices