30505: Toll Free verification rejection - Opt-in must be optional, not required
PROGRAMMABLE MESSAGING
ERROR
The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your opt-in process requires users to consent to receiving messages as a condition for completing unrelated actions such as:
- Creating an account
- Making a purchase
- Accessing services
- Completing registration
- Update your forms to ensure users can complete their primary action without being required to opt in to messaging
- Clearly indicate that messaging consent is optional and separate from the main service
- Use language that makes the optional nature of messaging clear (e.g., "Would you also like to receive...")
- Ensure users can decline messaging while still completing their primary action
Why was my Toll Free Verification Rejected?