30506: Toll Free verification rejection - Opt-ins must clearly reflect end business

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

For submissions by Independent Software Vendors (ISVs) or platform providers, the opt-in examples provided:

• Display the ISV's branding instead of the end business
• Don't clearly identify which business the user is consenting to receive messages from
• Fail to establish a direct relationship between the end user and the business sending messages

• Submit opt-in examples showing the end business's branding and language
• Ensure opt-in text explicitly indicates that users are consenting to receive messages from the specific end business
• Remove or minimize ISV/platform branding that might confuse the consent relationship
• Make it clear which business will be sending messages to users

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices