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30507: Toll Free verification rejection - Opt-in does not match use case

Twilio Messaging DocumentationMessaging

Description

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The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible causes

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There is a mismatch between the opt-in language or method and the use case described in your submission. Examples include:

  • Opt-in text indicates consent for promotional messages, but the use case is for informational messages
  • Consent language doesn't specifically cover the message types described in your use case
  • The opt-in method is inappropriate for the described messaging purpose
  • Ensure your opt-in explicitly matches the use case described in your submission
  • Update the opt-in text to specifically reference the intended message types
  • For informational messages: "I agree to receive account updates and notifications"
  • For promotional messages: "I agree to receive marketing messages and special offers"
  • Align all aspects of your submission with the actual messaging purpose

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)