30522: Toll Free verification rejection - SMS terms must be accessible and compliant
The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your SMS Terms and Conditions:
- URL is not accessible or returns an error
- Content is missing required program details
- Document is incomplete or lacks messaging-specific terms
- SMS program details are not clearly outlined
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Provide an accessible Terms and Conditions URL
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Ensure your Terms include all required messaging program details:
- Program name
- Product description
- Customer care contact information
- Opt-out instructions
- "Message and data rates may apply" pricing disclosure
- Message frequency disclosure (for recurring programs)
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Make your Terms publicly accessible without login requirements
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Create a specific section for SMS/messaging if not already present
Why was my Toll Free Verification Rejected?