30525: Toll Free verification rejection - Public URL shorteners not allowed
PROGRAMMABLE MESSAGING
ERROR
The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your sample message content includes URLs from public URL shortening services such as:
- bit.ly
- goo.gl
- t.co
- tinyurl.com
- Other generic URL shorteners
These services obscure the destination and don't reflect your brand identity.
- Replace public URL shorteners with branded, custom domain URLs
- Set up your own URL shortening service with a custom domain
- Use Twilio's Link Shortening feature to programmatically shorten links using your own branded domain
- Update your sample message with the full, branded URL or a properly branded shortened URL
- Ensure all URLs in your messaging clearly identify your business
Why was my Toll Free Verification Rejected?