30529: Toll Free verification rejection - Disallowed: Alcohol promotions without age verification
The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your business involves alcohol, but:
- No robust age verification process is in place
- Age verification is insufficient (e.g., simply asking users to click "Yes")
- The 21+ age gate is missing or inadequate
- Alcohol content is accessible without proper age verification
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Implement a robust 21+ age gate in your opt-in process
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Use proper age verification methods such as:
- Requiring users to enter their complete date of birth (MM/DD/YYYY)
- Using a third-party age verification service
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Ensure verification requires more than just a simple "Yes" confirmation
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Include evidence of your updated age verification process when resubmitting
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Note that for Canadian destinations, additional restrictions apply to alcohol messaging
Why was my Toll Free Verification Rejected?