30832: Verification rejection - Opt-in must be optional, not required
MESSAGING
ERROR
The verification submission has been reviewed and it was rejected. Messaging traffic on this phone number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your opt-in process requires users to consent to receiving messages as a condition for completing unrelated actions such as:
- Creating an account
- Making a purchase
- Accessing services
- Completing registration
- Update your forms to ensure users can complete their primary action without being required to opt in to messaging
- Clearly indicate that messaging consent is optional and separate from the main service
- Use language that makes the optional nature of messaging clear (e.g., "Would you also like to receive...")
- Ensure users can decline messaging while still completing their primary action