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30837: Verification rejection - Opt-in example must be complete and branded


ERROR: 30837

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MESSAGING
ERROR

The verification submission has been reviewed and it was rejected. Messaging traffic on this phone number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible causes

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The opt-in example provided is insufficient for verification because it's:

  • Cropped or incomplete, not showing the full opt-in process
  • Missing branding that identifies the business collecting consent
  • Blurry or illegible, making text difficult to read
  • Missing context or surrounding page elements that provide clarity
  • Submit a complete opt-in example that includes all text, buttons, and branding
  • Ensure the business name or logo is clearly visible in the example
  • Provide high-quality, legible images or screenshots
  • Include enough context to understand the full opt-in experience
  • Make sure the example clearly shows how users provide consent