30846: Verification rejection - Call-to-action missing required disclosures
MESSAGING
ERROR
The verification submission has been reviewed and it was rejected. Messaging traffic on this phone number is blocked until it's verified.
Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
The call-to-action (CTA) in your opt-in process is missing required disclosures. These may include:
- Brand/Program Name
- Message frequency disclosure for recurring programs
- Opt-in disclosure and pricing statement (e.g., "Msg & Data rates may apply")
- Customer support and Opt-Out details
- Inconsistency between the Number in the submission and the one in the Call-to-Action
- Update your Call-to-Action to include all required details:
- Your business or program name
- Message frequency disclosure (for recurring messages)
- Standard pricing statement ("Msg & Data rates may apply")
- Customer support information and opt-out instructions
- Ensure consistency between the phone number in your submission and in your Call-to-Action
- Include all disclosures in proximity to where consumers provide their phone number