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30862: Verification rejection - Disallowed: Loan Marketing


ERROR: 30862

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MESSAGING
ERROR

This error means your verification submission was rejected because the business, sample messages, website, or consent materials indicate a disallowed loan marketing use case. The verification review considers the business sending the messages, the stated use case, sample content, web presence, opt-in flow, and related privacy or terms pages.

Possible causes

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  • Your submission describes new loan solicitation or other high-risk financial services, including payday loans, short-term high-interest loans, third-party loans, or student loans. These categories are disallowed for SMS and MMS in the United States and Canada.
  • Your sample messages, website, or use case show promotional loan marketing instead of first-party, non-promotional loan servicing traffic. First-party loan content is allowed only when it isn't promotional messaging.
  • Your privacy policy or terms indicate that consumer data or opt-in information is shared or sold. That makes the submission noncompliant.

Additional resources

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