30871: Verification rejection - Disallowed: Third-party Lead Generation
MESSAGING
ERROR
This error means your verification request was rejected because the submitted business or messaging use case was identified as third-party lead generation or marketing.
- Your business, website, privacy policy, or terms indicate that you buy, sell, or share consumer information or mobile opt-in data. This is treated as a forbidden third-party lead generation use case.
- Your submission describes affiliate marketing, affiliate lending, deceptive marketing, or another third-party lead generation model. These use cases aren't allowed for SMS and MMS in the United States and Canada.
- Consent is collected by one business and then transferred to another business. Consent must be obtained directly from the end user by the business that sends the messages.
- Your verification request doesn't clearly show a first-party use case and doesn't provide complete supporting information such as the business website, use case summary, sample messages, or public proof of opt-in. These fields are required for verification submissions.
- If your traffic depends on transferred, purchased, sold, or shared lead data, stop using this phone number for that messaging use case. Third-party lead generation is a forbidden category and isn't eligible for approval.
- If your use case is actually first-party, update your website, privacy policy, terms, and opt-in flow so they clearly show that the end business collects consent directly and doesn't share or sell mobile opt-in data for marketing or promotional purposes.
- Review your verification submission and make sure the business website, use case summary, production message sample, and publicly accessible opt-in images accurately match your live customer journey.
- Review the rejection details in the phone number's Regulatory Information tab in Console. If the request is eligible for correction, make the required changes and resubmit. If you believe the rejection was made in error, contact Support with additional information that explains your business model and consent flow.