30890: Campaign vetting rejection - Subscriber Help

Your campaign submission was rejected during A2P 10DLC vetting because the Subscriber Help information in your registration does not meet the required support guidance. If you provide a custom help_message, make sure it clearly guides end users to support and includes the brand name plus a phone number or email address they can use for help.

• The help_message does not include your brand name.
• The help_message does not include a support phone number or email address.
• You indicated that end users can send a help keyword, but the help response does not clearly tell them who to contact for support.

• Update the help_message so it identifies your brand and includes a valid support phone number or email address.
• Make sure the help response clearly tells end users how to get assistance after they reply with a help keyword.
• If you manage help messages yourself, review your help_message and help_keywords against the A2P registration requirements before you resubmit the campaign. If you do not manage help messages yourself, use Twilio's default or Advanced Opt-Out features instead of submitting a custom help flow.

• A2P 10DLC: Gather the Required Business Information
• Troubleshooting and rectifying A2P Campaigns
• A2P 10DLC Campaign Approval Best Practices