30914: Campaign rejected: sole proprietor campaign title does not match sole proprietor name
Your A2P 10DLC campaign was rejected because the title used in the sole proprietor campaign doesn't match the registered sole proprietor name on file. For sole proprietor registrations, the campaign details must be consistent with the brand identity verified during registration. A mismatch between the campaign title and the sole proprietor name raises verification concerns.
- Campaign title uses a different name: The campaign title references a business name, DBA, or alias that does not match the sole proprietor name submitted during brand registration.
- Nickname or abbreviation used: The campaign title uses a shortened or informal version of the sole proprietor name.
- Incorrect brand registration: The sole proprietor brand was registered with a name that does not match the name being used in the campaign.
For sole proprietor campaigns, reviewers compare the campaign title against the name on your Brand registration. Both values must refer to the same person.
| Field in campaign submission | Field on Brand registration | Must match |
|---|---|---|
| Campaign title | Sole proprietor name (first and last name on Brand) | Exact match or close variant (for example, full legal name versus a common abbreviation of a first name) |
| Brand name displayed in messages | Sole proprietor name | Same identity: no unrelated business names or DBAs |
Warning
The following campaign title would be rejected:
Brand registration name: Maria Johnson
Campaign title: MJ's Pet Grooming
Rejected because the campaign title uses a business name that doesn't match the registered sole proprietor name. Reviewers cannot verify that "MJ's Pet Grooming" is the same identity as "Maria Johnson."
Info
The following campaign title would pass review:
Brand registration name: Maria Johnson
Campaign title: Maria Johnson
Passes because the campaign title exactly matches the registered sole proprietor name. If you operate under a DBA, register as a standard (non-sole-proprietor) brand instead.
- Match the campaign title to your registered name: Resubmit the campaign with a title that matches or closely aligns with the sole proprietor name registered with your brand.
- Update your brand registration: If your sole proprietor name has changed, update your brand registration first, then resubmit the campaign.
- Review sole proprietor requirements: Visit the A2P 10DLC Campaign Registration Guide for details on sole proprietor campaign requirements.
- Contact support: If you believe this rejection is incorrect, contact support.
Edit the rejected campaign rather than deleting and recreating it. Resubmitting triggers a fresh review by The Campaign Registry (TCR).
- Vetting fee: A vetting fee is assessed only once per campaign. Resubmitting the same campaign does not incur a new fee.
- Timeline: Sole Proprietor campaigns are typically approved or rejected within hours to days. Standard campaigns go through several layers of vetting and can take up to several weeks.
- Check status: Monitor your campaign status in Console > Messaging > Regulatory Compliance > Campaigns, or fetch the UsAppToPerson resource and check the
campaign_statusfield.
For detailed resubmission steps, see Troubleshooting and rectifying A2P Campaigns.