30919: Campaign rejected: Website lacks sufficient business or messaging use case info

Your A2P 10DLC Campaign registration was rejected because the website URL you submitted does not give reviewers enough information to validate your business and messaging use case. When you use a website to support registration or collect opt-in, make sure it is publicly accessible and clearly shows who you are, what your business does, and how customers consent to receive messages.

• The website is empty, under development, private, password-protected, misspelled, or otherwise inaccessible to reviewers.
• The website does not clearly identify the business, such as the business name, contact details, or a description of the services you provide.
• The website does not explain the messaging program, including who receives messages and why messages are sent.
• The website-based opt-in flow is incomplete or unclear. Reviewers cannot verify how end users consent to receive messages.
• Required compliance disclosures are missing from the opt-in experience or linked policies, such as message frequency for recurring programs, "message and data rates may apply," opt-out instructions, privacy policy details, or terms and conditions.
• The privacy policy does not clearly state that mobile opt-in data will not be shared or sold to third parties or lead generators.

• Update the website so it clearly shows your business name, contact information, and a clear description of your products or services.
• Make the messaging use case explicit. Explain what messages you send, who receives them, and how customers opt in. Align this with the Campaign description you submit.
• If customers opt in on your website, include a publicly accessible link to the opt-in page, a privacy policy link, and terms and conditions.
• Add the required opt-in disclosures to the call to action. Include the program or brand name, message frequency for recurring programs, "message and data rates may apply," and opt-out instructions such as replying STOP.
• Update the privacy policy so it is easy to find and states that mobile opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes.
• If the relevant opt-in flow or disclosures are not publicly accessible at the main website URL, provide a URL with hosted screenshots of the relevant pages.
• Correct any broken or misspelled URL. Remove login requirements or other access restrictions before you resubmit the Campaign.
• If your main website is unavailable or still under construction, provide a publicly available business page that reviewers can use to validate your business presence.

Before you submit or resubmit, confirm your website meets all of these requirements:

• The home page clearly states your business name and what your company does.
• A dedicated About or Contact page provides a phone number, email address, or physical address.
• The website is publicly reachable without a login, VPN, or IP allowlist.
• If you collect opt-in on the site, the opt-in page is linked from the main navigation or footer and loads without authentication.
• A privacy policy page is linked from the opt-in page or site footer and explicitly states that mobile opt-in data will not be shared with or sold to third parties.
• A terms and conditions page is linked from the opt-in page or site footer.
• The business name on the website matches the Brand name in your A2P 10DLC registration.
• The messaging use case described on the site is consistent with the message_flow and Campaign description you submitted.

Edit the rejected Campaign rather than deleting and recreating it. A vetting fee is assessed only once per Campaign, so resubmitting the same Campaign avoids a new fee.

• Console: go to Messaging > Regulatory Compliance > Campaigns, click the failed campaign, then click Edit Campaign to correct the fields and resubmit.
• API: update the campaign resource with corrected field values. See Troubleshooting and rectifying A2P Campaigns for detailed instructions.

• A2P 10DLC overview
• Gather the required business information for A2P 10DLC
• A2P 10DLC Campaign Approval Best Practices