30920: Campaign rejected: Website is only a form; insufficient business context

Your A2P 10DLC campaign registration was rejected because the website URL in your submission does not provide enough public business context for review. When you use a website in campaign registration, submit a real, functional business website and provide a verifiable opt-in flow with publicly accessible privacy policy and terms information when required.

• The submitted URL points to a landing page or standalone form and does not clearly identify the business behind the campaign.
• The page does not provide enough information to validate the brand and messaging program in the registration.
• If you use the website for opt-in, the opt-in flow or required disclosures are missing or not publicly accessible.

• Submit your main business website instead of a campaign-specific landing page or lead capture form.
• Add clear business information that identifies the brand behind the campaign and explains how end users consent to receive messages.
• If the website is used for opt-in, make sure the opt-in flow is publicly accessible and include links to your privacy policy and terms of service.
• If the relevant pages are behind a login or are not yet public, provide a publicly accessible URL with hosted screenshots of the opt-in flow and required disclosures.
• Make sure your campaign description and sample messages match the business and use case shown on the website.

Edit the rejected campaign rather than deleting and recreating it. Resubmitting triggers a fresh review by The Campaign Registry (TCR).

• Vetting fee: A vetting fee is assessed only once per campaign. Resubmitting the same campaign does not incur a new fee.
• Timeline: Sole Proprietor campaigns are typically approved or rejected within hours to days. Standard campaigns go through several layers of vetting and can take up to several weeks.
• Check status: Monitor your campaign status in Console > Messaging > Regulatory Compliance > Campaigns, or fetch the UsAppToPerson resource and check the campaign_status field.

For detailed resubmission steps, see Troubleshooting and rectifying A2P Campaigns.

• A2P 10DLC registration application quickstart
• A2P 10DLC - Gather the required business information
• A2P 10DLC Campaign Approval Best Practices