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Error
Application error

30945: Campaign rejected: Sweepstakes or contest content detected

Twilio Messaging DocumentationMessaging
Twilio Phone Numbers DocumentationPhone Numbers

Description

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Your A2P 10DLC campaign was rejected because it contains sweepstakes, contest, or prize promotion content. Carrier policies prohibit A2P messaging campaigns that promote or facilitate sweepstakes, contests, giveaways, or prize-based promotions via SMS/MMS. These restrictions apply due to the high abuse potential and regulatory complexity associated with prize promotions in messaging channels.

Possible causes

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  • Sweepstakes promotion: The campaign promotes a sweepstakes, raffle, or random-draw prize giveaway through messaging.
  • Contest or competition messaging: The campaign facilitates entry into contests, competitions, or other promotional events that award prizes.
  • Prize notification messages: The campaign sends messages informing recipients that they have won or may win prizes, rewards, or free items.
  • Incentivized opt-in with prizes: The campaign uses prize offers or giveaways as incentives to drive consumer opt-in to messaging.