30958: Campaign rejected: tobacco or vape content detected

Your A2P 10DLC campaign was rejected because it contains content related to tobacco or vaping products that violates CTIA SHAFT guidelines. The CTIA prohibits A2P messaging campaigns that promote the sale, marketing, or distribution of tobacco products, e-cigarettes, vape devices, or related accessories. This restriction applies to all tobacco and nicotine delivery products regardless of local legality.

• Tobacco product promotion: The campaign promotes the sale or marketing of cigarettes, cigars, chewing tobacco, or other traditional tobacco products.
• Vape or e-cigarette content: Campaign content references the sale, promotion, or marketing of vape devices, e-cigarettes, vape juice, pods, or related accessories.
• Tobacco or vape-related website: The website URL provided in the campaign registration hosts or links to content promoting tobacco or vaping products.

• The rejected campaign is not eligible for resubmission. Tobacco and vape content is a prohibited content category under CTIA SHAFT guidelines and cannot be sent via A2P 10DLC messaging.
• Review the CTIA prohibited content categories for the full scope of restricted tobacco and nicotine-related content before considering alternative campaign use cases.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices